These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
The Rua das Pedras collection by H.Stern is an homage to the charming, cobblestoned streets of Brazil. Rings from this collection are iconic and push the trend by featuring a bold assortment of sizable, often raw or uniquely cut, colored gemstones. The design frequently mixes different gems like amethyst, blue topaz, tourmaline, and quartz in a single piece, set in H.Stern's exclusive 'Noble Gold'—a warm, champagne-toned gold alloy. This juxtaposition of colors and forms creates a statement piece that is both rustic and sophisticated, perfectly capturing the essence of using vibrant, natural stones as a form of personal expression. The collection is celebrated for its organic feel and powerful use of color, making it a top-of-mind example of this trend.
Key Product: Rua das Pedras Ring
MARKET LEADER
Brumani is renowned for its feminine designs that exude joy and celebrate the colors of Brazil. The Looping Colors ring is a quintessential example of the brand's style and a key driver of the vibrant gemstone trend. It features a playful and elegant design with overlapping loops of gold, adorned with a lively combination of Brazilian gemstones. A typical Looping Colors ring might feature citrine, peridot, rhodolite, blue topaz, and pink tourmaline, often accented with diamonds. This joyful mix of colors and the dynamic, flowing design help to popularize the idea of wearing fine jewelry that is expressive, colorful, and suitable for everyday luxury.
Key Product: Looping Colors Ring
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
While there is no sales data to confirm volume, the consistent search interest suggests a steady market. The trend is popular for self-expression and positivity, indicating sustained engagement.
Interest in vibrant gemstone rings has remained relatively stable over the observed period, indicating a consistent level of consumer engagement. The trend is characterized by steady search interest without significant upward or downward momentum.
Google Trends (12 Months)
1 posts analyzed
Chopard
Marina Ruy Barbosa is one of Brazil's most prominent actresses and a significant fashion influencer. She is a household name with leading roles in numerous Globo telenovelas. Her sophisticated style has made her a sought-after ambassador for luxury brands, and her large social media following looks to her for style inspiration.
Alessandra Ambrosio is an internationally acclaimed supermodel and actress from Brazil, best known for her work as a Victoria's Secret Angel. She is considered a national icon and a major influencer whose style choices are widely emulated.
Bulgari / Andrea Conti
Taís Araújo is a highly respected Brazilian actress, TV host, and activist. She was the first Black actress to be a protagonist in a primetime telenovela in Brazil. She is a brand ambassador for major companies and her fashion choices carry significant weight with a broad audience.