Lume
Pioneering the whole-body deodorant category, Lume has distinguished itself with a scientifically-driven approach to odor control. Developed by an OB-GYN, the brand's marketing directly addresses the…
Deodorant · US
Whole Body Deodorant
- This trend features deodorants designed for safe, all-over body use, expanding beyond traditional underarm application. - Typically available in cream or spray formats, these products provide long-lasting odor control for areas such as feet, thighs, and private parts. - Formulations are gentle, pH-balanced, and often aluminum-free to be suitable for sensitive skin across the body.
Stage
sustained
Trend score
45
Price range
USD 3.99–36.99
Social posts
4
Brands shaping this trend
Mando
Targeting the male demographic, Mando has forcefully entered the whole-body deodorant scene with a message of high-performance, science-backed odor control for "pits, packages, and feet." Like its sis…
Dove
Leveraging its long-standing reputation for gentle and effective skincare, Dove has successfully entered the whole-body deodorant market with a focus on skin-friendliness and accessibility. The Dove M…
Marketplace examples
shopee
Dove Whole Body Deo Aluminum Free pH Balancing Cream Deodorant Coconut & Vanilla for 72h Odor Control 2.5 oz
USD 5
shopee
Dove Whole Body Deo Aluminum Free Invisible Spray Deodorant Coconut & Vanilla for 72h Odor Control 4 oz
USD 11.98
shopee
Dove Whole Body Deodorant Aluminum Free pH Balancing Cream Raspberry & Rose for 72h Odor Control 2.5 Oz
USD 5