Shampoo · US
Bond-Building & Repair Shampoo
• These shampoos are formulated with technologies that work to repair and strengthen the internal structure of the hair. • They often contain ingredients like keratin, peptides, and amino acids to rebuild broken disulfide bonds in the hair shaft. • Designed to address damage from coloring, heat styling, and chemical treatments, they help to reduce breakage and split ends. • Regular use can lead to improved hair elasticity, smoothness, and overall resilience.
Trend signal
Consumers are actively seeking advanced hair repair solutions, driven by widespread damage from styling and coloring, and the aspirational "glass hair" trend, fueling demand for innovative bond-building technologies.
Observed price range
USD 5.97–146
Brands in this theme
Olaplex, Redken, K18
Why it is trending
• There is a high prevalence of hair damage due to the popularity of hair coloring and heat styling. • Consumers are looking for effective solutions to repair and protect their hair from damage. • Advances in hair science have led to the development of more effective bond-building technologies. • The desire for "glass hair," a trend characterized by shiny, healthy-looking hair, is driving the demand for products that improve hair integrity.