Bath Salts · BR
Exfoliating & Detox Bath Salts
- This category focuses on the functional skincare benefits of bath salts. - These products are formulated with granules like sea salt or Epsom salt to provide physical exfoliation, removing dead skin cells and promoting circulation. - Often enriched with ingredients like clays and specific essential oils, they claim to offer detoxifying properties, helping to purify the skin and draw out impurities. - Many are promoted for versatile use, including as a body scrub in the shower or for a detoxifying foot soak.
Trend signal
Consumers are driving a "skinification" trend in body care, demanding advanced ingredient benefits and visible results from bath products, signaling a significant market shift towards efficacy.
Observed price range
BRL 9.9–149.9
Brands in this theme
Labotrat, Granado, Doka Home Spa
Why it is trending
- The "skinification" of body care is a major trend, where consumers are applying the same level of attention to their body products as they do for their facial skincare. - This has led to a demand for bath products that do more than just cleanse. - Consumers are seeking products that offer tangible benefits like smoother, renewed, and healthier-looking skin.