Body Scrub · AU
Gourmand Scented Body Scrub
- This trend focuses on the sensory experience of exfoliation, featuring body scrubs with delicious, food-inspired scents. - Coffee, vanilla, honey, and fresh fruits like strawberry and citrus are popular fragrance profiles. - These scrubs often use natural ingredients like real coffee grounds or fruit enzymes, which provide both the scent and exfoliating properties.
Trend signal
The Gourmand Scented Body Scrub trend is a breakout market signal, demonstrating significant cross-platform demand with over 3.5 million views on TikTok and 138,000 views on Instagram, driven by consumers seeking indulgent, mood-boosting self-care rituals.
Observed price range
AUD 5.74–69.43
Brands in this theme
Sol de Janeiro, LUSH, Tree Hut
Why it is trending
- The modern consumer is looking for body care that offers a mood-boosting, spa-like experience at home. - Gourmand scents evoke feelings of comfort and indulgence, turning a daily shower into a luxurious ritual. - The popularity of coffee scrubs is also linked to their purported benefits in improving skin texture.