Body Scrub · BR
Hydrating & Nourishing Scrubs
- This trend focuses on body scrubs formulated with deeply moisturizing and nourishing ingredients. - The primary goal is to exfoliate while simultaneously providing intense hydration, leaving the skin soft, supple, and luminous. - These scrubs often feature a creamy texture and are rich in butters like shea, and oils such as coconut, almond, and grape seed. - They are designed to combat the dryness often associated with exfoliation, making them ideal for preparing the skin for sun exposure.
Trend signal
The "skinification" trend is driving demand for multi-benefit body care, with hydrating scrubs resonating strongly in warm climates like Brazil for their dual exfoliation and moisturizing properties.
Observed price range
BRL 9.9–185.99
Brands in this theme
Natura, Granado, Sallve
Why it is trending
- With the "skinification" of body care, consumers are looking for products that offer multiple benefits in one step. - A hydrating scrub eliminates the need for immediate, heavy moisturization post-exfoliation, which is particularly appealing in Brazil's warm climate. - These formulas help to improve the skin's texture and prepare it for better absorption of other treatment products.