Body Wash · BR
Exfoliating Renewal Body Wash
- This trend involves body washes that contain physical or chemical exfoliants to help remove dead skin cells. - These products promote a smoother and more radiant complexion. - Physical exfoliants can include natural particles like seeds, while chemical exfoliants might feature gentle acids. - They offer a spa-like experience at home, providing a sense of renewal and revitalization.
Trend signal
The "skinification" of body care is driving significant consumer interest, with the Exfoliating Renewal Body Wash trend achieving breakout reach on Instagram, evidenced by over 744,000 views and strong engagement of 7,267 likes.
Observed price range
BRL 12–147.95
Brands in this theme
Natura, O Boticário
Why it is trending
- The "skinification" trend has brought the benefits of exfoliation, once primarily associated with facial care, to the body care aisle. - Consumers are looking for multi-functional products that deliver visible results. - The promise of smoother, brighter skin is a powerful motivator. - This aligns with the preparation for summer and the desire to have healthy-looking skin.