Cleanser · BR
Medicated Action Cleanser
- This trend focuses on cleansers formulated with active dermatological ingredients to target specific skin concerns. - These products go beyond basic cleaning to offer treatment benefits, such as controlling acne, oiliness, and promoting cell renewal. - Popular ingredients include salicylic acid, glycolic acid, and niacinamide, which are sought after for their proven efficacy.
Trend signal
Brazilian consumers are driving demand for multi-functional medicated cleansers as a key component of simplified skincare routines, fueled by increased ingredient education and a prevalence of oily or acne-prone skin.
Observed price range
BRL 19.99–501
Brands in this theme
La Roche-Posay, Darrow, Vichy
Why it is trending
- Consumers are increasingly educated about skincare ingredients and seek effective solutions for their concerns like oily or acne-prone skin. - The desire for a simplified yet potent skincare routine (“skinimalism”) makes multi-functional products highly appealing. - Medicated cleansers are popular as they combine treatment and cleansing in one step.