Cleanser · BR
Minimalist Cleanser
- This trend is characterized by products with simple, straightforward formulations that focus on essential, high-quality ingredients. - These are often multi-benefit products, such as a hydrating cleanser that also soothes the skin. - They align with a simplified, "less is more" skincare philosophy and are often free from potential irritants like fragrances and excessive additives.
Trend signal
The "skinimalism" trend is gaining significant traction in Brazil, driven by consumer demand for simplified, effective skincare routines that promote a natural "quiet beauty" aesthetic and reduce irritation.
Observed price range
BRL 19–152.89
Brands in this theme
CeraVe, Principia, Neutrogena
Why it is trending
- The global "skinimalism" trend has consumers looking to streamline complex, multi-step routines into a few effective products. - This approach is more practical and economical, and it also reduces the risk of skin irritation from applying too many products. - The desire for an authentic, natural look ("quiet beauty") starts with healthy skin, which a simple, gentle cleansing routine supports.