Cleanser · BR
Oil-Based Cleanser
- Oil-based cleansers, including cleansing oils and balms, are designed to effectively dissolve and remove oil-soluble impurities like heavy makeup, sunscreen, and excess sebum. - They work without disrupting the skin's natural moisture barrier. - Many formulations are suitable for all skin types, including oily skin, as they help to balance oil production.
Trend signal
The Oil-Based Cleanser trend is demonstrating breakout market demand, with a single TikTok video achieving over 15 million views and 220,000 likes, significantly outperforming creator follower counts and indicating strong cross-platform consumer curiosity for effective, skin-friendly cleansing routines.
Observed price range
BRL 15–347.85
Brands in this theme
Hada Labo, Biossance, La Roche-Posay
Why it is trending
- The practice of "double cleansing," popularized by Asian beauty routines, is becoming more mainstream in Brazil. - Consumers are recognizing the benefits of a thorough yet gentle cleanse, especially for removing modern long-wear makeup and high-SPF sunscreens. - Their appeal lies in the ability to provide a deep clean while leaving the skin feeling soft and hydrated, not tight or dry.