Sourcy

Footcream · BR

Deodorizing & Refreshing Foot Cream

- This trend features creams with added functional benefits to address concerns of foot odor and fatigue. - These products combine hydration with ingredients known for their cooling, antiseptic, and deodorizing properties. - Key actives include menthol, mint, eucalyptus, and tea tree oil for an immediate sensation of freshness and relief. - Some formulations also contain antimicrobial agents to help control the bacteria that cause unpleasant odors.

Trend signal

Foot creams offering a dual benefit of moisturizing and odor control are gaining traction in warm climates like Brazil, driven by active consumers seeking all-day freshness and a revitalizing cooling sensation.

Observed price range

BRL 7.29–94.3

Brands in this theme

Minancora, Granado, Avon

Why it is trending

- Foot perspiration and odor are common concerns for consumers in warm climates and with active lifestyles. - These creams offer a practical, all-in-one solution that both moisturizes and keeps feet feeling fresh and clean. - The cooling sensation is particularly sought after for its relaxing and revitalizing effect after a long day.