Air Purifier · BR
Multi-Functional Air Purifier
• These are hybrid devices that combine air purification with other functions in a single unit. • The most popular combination is the purificador de ar com umidificador (air purifier with humidifier), which adds necessary moisture to the air while cleaning it. • Some models also function as coolers or fans, providing a refreshing breeze. • A growing niche includes purifiers with built-in aromatherapy diffusers for adding essential oils to the air.
Trend signal
Consumers are actively seeking versatile, multi-functional home devices that offer year-round benefits like air purification, humidification, cooling, and aromatherapy, driven by a desire for space-saving convenience and enhanced well-being.
Observed price range
BRL 13–569
Brands in this theme
Mallory, Relaxmedic, LG
Why it is trending
• Consumers appreciate the space-saving and cost-effective nature of a single device performing multiple tasks. • In regions with dry seasons, a combined purifier and humidifier offers a comprehensive solution for respiratory comfort. • The addition of features like cooling and aromatherapy enhances the overall home environment and user well-being. • Versatility makes these products attractive for year-round use, adapting to different seasonal needs.