Sourcy

Foundation · BR

Luminous Glow Foundation

- This theme embodies the trend for fresh, radiant, and healthy-looking skin. - It includes aesthetics like the "Guava Girl" look, which emphasizes a natural, sun-kissed glow. - These foundations typically have a dewy or satin finish, light to medium coverage, and contain light-reflecting particles. - The goal is to achieve a hydrated, plump, and vibrant complexion.

Trend signal

The luminous glow trend is gaining significant traction as a natural beauty counter-movement, resonating with consumers seeking an effortlessly healthy and fresh aesthetic, especially for the summer season.

Observed price range

BRL 13.26–362.9

Brands in this theme

Eudora, YSL Beauty, Carolina Herrera

Why it is trending

- As a counter-movement to heavy contouring and baking, this trend celebrates natural beauty and authentically healthy skin. - It is particularly popular for the summer season as it suggests a fresh-from-the-beach, effortless beauty. - The look aligns with a more relaxed and authentic lifestyle.