Foundation · BR
Skincare-Infused Foundation
- This trend centers on foundations that double as skincare products. - Formulations are enriched with active ingredients such as hyaluronic acid, vitamin C, niacinamide, and SPF. - These hybrid products aim to treat the skin throughout the day, not just cover it. - The trend aligns with the "skinification" movement where makeup provides tangible skin health benefits.
Trend signal
The Skincare-Infused Foundation trend is gaining significant traction, driven by consumer demand for multi-benefit beauty products that prioritize skin health and efficiency, as evidenced by strong reach on social platforms.
Observed price range
BRL 17–582
Brands in this theme
Bruna Tavares, Eudora, Vult
Why it is trending
- Consumers are increasingly educated about ingredients and seek products that offer more than just cosmetic effects. - This trend is driven by a desire for efficiency and value, combining multiple steps of a beauty routine into one. - There is a growing focus on long-term skin health over temporary concealment.