Lipgloss · US
Bold Color Lipgloss
- This trend features bold and vibrant colors in a high-impact, shiny finish. - For winter, this manifests as deep plum, wine, and rich berry tones that create a romantic, slightly vampy look. - As spring approaches, the palette will shift to include true reds with a satin or glossy finish and playful, cool-toned "bubblegum pinks".
Trend signal
The Bold Color Lipgloss trend is experiencing breakout demand, evidenced by a single TikTok video achieving over 62 million views and 7.3 million likes, signaling a significant shift towards expressive, fun makeup aesthetics.
Observed price range
USD 2.5–18.99
Brands in this theme
Dior, Fenty Beauty, Pat McGrath Labs
Why it is trending
- There is a growing desire for makeup to be fun and a form of self-expression again, moving away from years of minimalist dominance. - A bold, colorful lip is an easy way to make a statement and add a "dopamine kick" to any look. - The style can be used for a special occasion or to brighten up an everyday style.