Perfume · BR
Olfactive Escapism Perfume
- This trend is all about fragrances that transport the wearer to a different place, evoking feelings of vacation, freedom, and happy memories. - In Brazil, this translates to a surge in perfumes with solar, fruity, and tropical notes. - Fragrances featuring native Brazilian fruits like pitanga and bromélia are central to this theme. - These perfumes are often fresh, vibrant, and designed to be worn during the day, especially in the summer.
Trend signal
Consumers are actively seeking joyful escapism through fragrances that evoke travel and leisure, amplified by the appeal of authentic, locally-sourced Brazilian ingredients.
Observed price range
BRL 14.9–590
Brands in this theme
O Boticário, Natura, Paco Rabanne
Why it is trending
- The desire for escapism is a strong driver in the current market, with consumers seeking moments of joy and release from their daily routines. - Perfumes that evoke a sense of travel and leisure cater directly to this need. - The use of native Brazilian ingredients also taps into a sense of national pride and a desire for authenticity.