Perfume · BR
Unisex Fresh Perfume
- This trend reflects a global shift towards gender fluidity, with unisex fragrances gaining traction in Brazil. - It is characterized by fresh, versatile scents that can be worn by anyone. - Citrus notes like bergamot and lime, herbal notes like verbena, and aquatic accords are common in these perfumes. - The focus is on creating a clean, refreshing, and universally appealing scent that is not bound by traditional gender norms.
Trend signal
Unisex perfumes are resonating strongly with younger consumers seeking personal expression and inclusivity, aligning with cultural values of freshness and well-being, particularly in warmer climates.
Observed price range
BRL 16.5–307.8
Brands in this theme
O Boticário, Granado, Natura
Why it is trending
- Younger generations are moving away from traditional gender labels and embracing products that allow for personal expression. - Unisex perfumes cater to this desire for individuality and inclusivity. - Their fresh and light character makes them well-suited to the Brazilian climate. - The trend aligns with a culture that values a sense of cleanliness and well-being.