Protein Snacks · AU
Savoury Crunch Protein Snacks
- This theme focuses on the growing popularity of savoury protein snacks, moving beyond the traditional sweet protein bar. - It includes established products like beef jerky and a new wave of innovative savoury options like protein chips and crisps. - Protein chips and crisps are often made from ingredients like soy or pea protein and come in a variety of classic chip flavours. - These snacks offer a high-protein, lower-carb alternative to traditional potato chips.
Trend signal
Savoury protein snacks are emerging as a high-demand category, driven by consumer desire for convenient, high-protein alternatives to traditional sweet options, as evidenced by over 300,000 views on a key demonstration video.
Observed price range
AUD 3.56–100
Brands in this theme
Muscle Nation, KOOEE! Snacks, Quest Nutrition
Why it is trending
- There is a growing demand for more variety in the protein snack market, with consumers looking for alternatives to sweet bars and shakes. - Savoury snacks are a popular choice for an afternoon pick-me-up or a satisfying crunch. - The innovation in protein chip technology allows for a familiar snacking experience with the added benefit of high protein content.