Hair Ties · PH
Elevated Scrunchie Hair Ties
- The scrunchie trend continues to evolve with a focus on luxurious and varied textures like satin, silk, and velvet. - Satin and silk scrunchies are highly sought after for their gentle, anti-frizz properties. - These elevated scrunchies are not just for holding a ponytail but are also worn as a fashion statement on the wrist. - The trend includes a range of sizes, colors, and prints, including florals and monogram jacquards.
Trend signal
The Elevated Scrunchie Hair Ties trend is demonstrating breakout market demand, with viral videos on TikTok exceeding 8.8 million views and strong engagement of over 200,000 likes, alongside significant reach on Instagram with over 1.5 million views, driven by a nostalgic fashion resurgence and functional benefits.
Observed price range
PHP 5–390
Brands in this theme
Bahay Kubo, Slip, ZARA
Why it is trending
- The resurgence of 80s and 90s fashion has brought the scrunchie back into the spotlight. - Consumers appreciate them for being less damaging to hair than traditional elastic ties, preventing breakage and tangles. - The variety of fabrics and styles allows for personal expression and the ability to coordinate with different outfits.