1460 Lace-Up Boot
by Dr. Martens
Product Variations
Trend Summary
The 1460 is the definitive combat boot, consistently aligning with the 'Moto & Combat Edge' trend. Its iconic, durable design represents a timeless form of utilitarian, counter-culture style.
Key Features
- 8-eye lace-up design
- Air-cushioned sole
- Yellow welt stitching
Featured In
Product Specifications
Differentiation Strategy
This product targets the value-conscious consumer by prioritizing affordability and trend-driven variety. The primary differentiation is the use of synthetic (vegan) leather and cemented construction, which significantly lowers the price and makes the boot lighter and more flexible out of the box, eliminating the break-in period. This construction also allows for the rapid introduction of trendy colors and finishes (e.g., high-gloss patent, prints) that are cost-effective to produce with synthetic materials. The focus is on delivering the fashionable look for less, appealing to shoppers who want to participate in the trend without a significant financial commitment.
Success Replication
The strategy is to replicate the iconic visual identity of the reference boot at an accessible price point. This is achieved by retaining the core silhouette: the 8-eye lace-up design, 6-inch shaft height, and rounded toe are all preserved. Key visual cues like the prominent contrast stitching above the sole and the functional heel-loop are also kept to ensure the boot is instantly recognizable as part of the combat boot trend. The chunky sole profile, a defining feature of the combat boot aesthetic, is maintained to provide the same edgy look.