Cotton Jersey Underwire Bra
by SKIMS
Product Variations
Trend Summary
Embodies Architectural Minimalism with its clean lines and modern take on a classic underwire shape, while also touching on Expressive Color Palette with its seasonal color drops.
Key Features
- Clean lines
- Modern underwire construction
- Cotton jersey fabric
- Seasonal color drops
Featured In
Product Specifications
Differentiation Strategy
Differentiation is achieved primarily through material choice, using Tencel™ Modal instead of cotton for a noticeably softer, silkier hand-feel and superior drape. The product is further elevated with comfort-focused innovations like a cushioned underwire, tagless design, and bonded seams. The micro-rib texture and a more sophisticated, curated color palette create a distinct, premium-adjacent aesthetic that appeals to consumers seeking an upgrade from basic cotton bras.
Success Replication
This specification replicates the reference product's success by maintaining the highly effective combination of a comfortable, breathable main fabric with a structured, supportive powermesh lining and underwire. It preserves the 'everyday' appeal while elevating the sensory experience. The focus on a natural yet supported silhouette and fully adjustable features ensures it meets the same functional needs as the original.