
Fits Everybody Scoop Bralette
by SKIMS
Product Variations
Trend Summary
This product is a prime example of The Comfort-First Cloud Bra due to its buttery-soft, second-skin fabric and inclusive range of sizes and colors.
Key Features
- Buttery-soft fabric
- Second-skin feel
- Wireless scoop design
- Inclusive sizing and color range
Featured In
Product Specifications
Differentiation Strategy
This product differentiates itself by incorporating functional and aesthetic upgrades. The use of a ribbed texture and recycled nylon adds visual interest and a sustainability angle. It introduces a "sculpting" feature through targeted compression in the knit and a wider underbust band, offering more shape and support than the original. Providing optional, removable pads caters to a wider range of consumer preferences for modesty and shaping, adding versatility.
Success Replication
This spec emulates the original's success by offering a highly comfortable, second-skin feel through a high-performance nylon-elastane blend. It maintains the versatile and flattering scoop-neck silhouette and ensures a broad, inclusive size range. The focus remains on creating a modern, essential bralette that feels both supportive and barely-there.
