Sieve Non-Wire Bra
by Negative Underwear
Product Variations
Trend Summary
This bra is a hallmark of Architectural Minimalism, with its signature mesh fabric and lack of wires or padding, creating a striking yet comfortable silhouette.
Key Features
- Signature mesh fabric
- Non-wire
- Unpadded
- Architectural silhouette
Featured In
Product Specifications
Differentiation Strategy
This product differentiates itself by leaning into a more expressive and accessible design. While the reference product is strictly minimalist, this version introduces geometric seam lines or subtle color-blocking as a design signature. It moves to standard industry sizing (34B, etc.) which is more familiar to the mid-tier consumer than a proprietary scale. A key differentiator is the embrace of a wider, seasonal color palette to capitalize on fashion trends.
Success Replication
This specification replicates the success of the original by using a high-quality, sheer power mesh that offers a similar sexy-yet-minimalist appeal. It retains the surprisingly supportive nature for a wireless bra through carefully constructed seamed cups. The high degree of adjustability with four hook-and-eye rows and quality metal hardware is also kept, ensuring a flexible and premium fit.