Fits Everybody Scoop Bralette
by SKIMS
Product Variations
Trend Summary
This product is a prime example of The Comfort-First Cloud Bra due to its buttery-soft, second-skin fabric and inclusive range of sizes and colors.
Key Features
- Buttery-soft fabric
- Second-skin feel
- Wireless scoop design
- Inclusive sizing and color range
Featured In
Product Specifications
Differentiation Strategy
Differentiation is achieved primarily through material and simplification to meet a value price point. The use of a cotton-spandex blend offers a familiar, natural-fiber softness rather than the synthetic "second-skin" feel of polyamide. Simplifying the design by removing strap adjustability and reducing the fabric to a single ply lowers manufacturing costs. The brand would target a customer who desires the minimalist bralette trend and prioritizes the breathability of cotton for daily, no-fuss wear.
Success Replication
This specification retains the core elements that make the original product a success: the simple and comfortable pullover scoop-neck design, its function as an unpadded bralette for everyday wear, and a smooth finish that remains invisible under clothes. The primary focus is on replicating the effortless style and all-day comfort at an accessible price point.