Sieve Non-Wire Bra
by Negative Underwear
Product Variations
Trend Summary
This bra is a hallmark of Architectural Minimalism, with its signature mesh fabric and lack of wires or padding, creating a striking yet comfortable silhouette.
Key Features
- Signature mesh fabric
- Non-wire
- Unpadded
- Architectural silhouette
Featured In
Product Specifications
Differentiation Strategy
Differentiation is primarily achieved through a lower price point, made possible by using cost-effective materials like standard microfiber instead of premium Belgian mesh. The construction is simplified to a seamless or bonded design, reducing labor costs and enhancing the 'invisible under clothes' selling point. To appeal to a broader, more price-conscious market, the cups are opaque rather than sheer. Sizing is simplified to a standard S-XL system for easier manufacturing and consumer choice.
Success Replication
This product retains the core success elements of the reference bra by being a non-wire, minimalist, and comfortable daily option. It keeps functional necessities like adjustable straps and a hook-and-eye back closure, which are crucial for a good fit. The focus remains on providing a natural shape without the structure of an underwire, appealing to the same desire for comfort and ease. The minimalist aesthetic, free from lace or bows, is also carried over to appeal to a modern sensibility.