Le Pliage Energy XS Crossbody
by Longchamp
Product Variations
Trend Summary
Taps into the 'Compact Camera & Crescent Bag' trend with its small, sporty, and highly functional design, appealing to those who prioritize convenience and an on-the-go style.
Key Features
- Econyl recycled polyamide canvas
- Compact, camera-bag shape
- Zipper closure
Featured In
Product Specifications
Differentiation Strategy
To target the value-oriented segment, this product differentiates itself primarily through material choices. It substitutes the ECONYL® canvas and leather with more affordable polyester canvas and PU vegan leather, significantly lowering production costs. The construction is simplified to be softer and less structured, and interior features are streamlined to a single pocket. The hardware is functional but less premium, and sustainability is positioned as an optional, rather than core, feature, allowing the price to be the main draw.
Success Replication
The success of the reference product is replicated by retaining its most recognizable and functional features. This includes the trendy miniature tote shape that is both stylish and practical. The dual carrying options, with both top handles and a removable, adjustable crossbody strap, are kept to offer the same level of versatility. The design maintains the core zip closure with a flap for a similar look and feel, ensuring it meets the consumer's desire for a compact, easy-to-carry bag.