
Tiffany Novo Emerald-Cut Ring
by Tiffany & Co.
Trend Summary
Represents the 'Neo-Vintage & Fancy Cuts' trend by showcasing a popular non-round diamond shape in a timeless setting.
Key Features
- Emerald-cut diamond
- Four-prong setting
- Tapered band
Featured In
Product Specifications
Differentiation Strategy
This specification differentiates itself by tapping into the "Bold Gold & Bezel Settings" trend. Instead of a delicate pavé band, it features a more substantial, solid 18k yellow gold band, which is a popular choice for modern consumers. The prong setting is replaced with a sleek and durable bezel or half-bezel, offering a more modern and minimalist aesthetic that appeals to those with an active lifestyle. The use of a lab-grown diamond for the center stone allows for a more accessible price point than a mined diamond of similar quality, fitting the mid-tier market.
Success Replication
This design leverages the popularity of the emerald-cut, which is a central feature of the Tiffany Novo. It maintains the clean, architectural lines that define the reference product's modern appeal. The focus remains on a beautifully cut center stone as the hero of the ring. The commitment to a high-quality finish and a feeling of substance is also carried over.
