Lorna Scalloped-Lace Underwired Bra
by Agent Provocateur
Product Variations
Trend Summary
A classic example of bold, expressive lingerie with a touch of vintage-inspired playfulness. It's designed as a statement piece that celebrates ornate detailing and color.
Key Features
- Contrasting scalloped lace edges
- Three-part cup construction
- Signature bow embellishments
Featured In
Product Specifications
Differentiation Strategy
This product is differentiated through significant cost-engineering to reach a value-oriented price point. The complex three-part cup is simplified to a two-part construction, reducing manufacturing time and cost. Instead of premium sheer tulle and separate Austrian embroidery, it uses a more affordable, single-component embroidered mesh or stretch lace. Luxurious details like rosebud trims and gold-plated hardware are replaced with standard satin bows and coated metal or plastic fittings. The fabric composition favors more common and cost-effective polyamide/elastane blends over specialized powermesh.
Success Replication
The strategy is to capture the most recognizable visual elements of the reference product at an accessible price. It retains the core plunge silhouette and the sheer, scalloped aesthetic that makes the Lorna bra iconic. The use of contrasting color embroidery on a sheer base maintains the playful and feminine feel. By keeping the underwire, the bra still offers functional support, appealing to customers who need more than a bralette. The overall design provides a similar "girlish twist" on a classic shape, ensuring it feels inspired by the trend.