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Fits Everybody Scoop Bralette

Fits Everybody Scoop Bralette

by Skims

mid-tier
US

Trend Summary

The epitome of 'The Comfort Revolution,' this bralette prioritizes a barely-there feel for everyday wear and lounging, becoming a foundational piece for a modern wardrobe.

Key Features

  • Seamless construction
  • Buttery-soft stretch fabric
  • Inclusive sizing and color palette

Featured In

The Zoe Report
InStyle
ELLE
Vogue

Product Specifications

Fabric Composition
85% Recycled Polyamide, 15% Elastane
Fabric Properties
Soft, 2x2 fine-ribbed knit; moisture-wicking and breathable with four-way stretch.
Shape
Scoop neck bralette.
Style
Pullover style with no back clasp.
Support
Lightly lined with removable pads; features a bonded, seamless underbust band for smooth support.
Straps
Fully adjustable shoulder straps with matte-finish metal hardware.
Fit
Contouring fit that gently hugs the body; ribbed texture provides flexible support.
Size Range
XXS, XS, S, M, L, XL, 2X, 3X, 4X
Color Palette
Earth-toned neutrals (e.g., Olive, Terracotta, Slate) and core colors (Black, Cream).
Care Instructions
Machine wash cold on delicate cycle, lay flat to dry. Remove pads before washing.

Differentiation Strategy

The primary differentiator is a strong sustainability angle, utilizing certified recycled materials to appeal to environmentally conscious consumers. It introduces a fine-ribbed texture, offering a distinct visual and tactile experience compared to the smooth finish of the reference product. To add value and versatility, it includes optional, removable pads, catering to customers who may want a lined or slightly more shaped look.

Success Replication

This specification emulates the "second-skin" comfort of the original by using a high-quality, soft, and stretchy fabric. It keeps the trendy and versatile scoop-neck pullover silhouette that is proven to be popular for both innerwear and layering. Crucially, it replicates the highly successful inclusive sizing model by offering a full XXS to 4X range.