Sourcy
Sourcy
Powermatte Lipstick

Powermatte Lipstick

by NARS Cosmetics

premium
US

Trend Summary

This entire line exemplifies the 'Comfort Matte Finishes' trend by providing a modern matte that is both high-performance and non-drying.

Key Features

  • Long-lasting formula
  • Comfortable matte finish
  • Transfer-resistant

Featured In

Allure
Byrdie
Vogue (US Edition)
Harper's BAZAAR (US Edition)

Product Specifications

Formulation
Solid Stick with a transformative, serum-like feel
Finish
Luminous Matte
Coverage
Full, one-swipe application
Net Weight
0.04 oz / 1.2 g
Shape of Lipstick Bullet
Custom-designed, faceted bullet for ultimate precision
Shape of Casing
Sleek, weighted, and refillable case
Color of Casing
Customizable cases in various finishes (e.g., lacquered, metallic, leather-accented)
Material of Casing
Heavy-weight aluminum or other premium metals
Mechanism
Twist-up bullet with a smooth, high-end feel
Cap Type
Secure magnetic closure
Key Features
Extended long-wear (12+ hours), transfer-proof, plumping effect, and antioxidant protection
Texture
Buttery and conditioning, setting to a weightless, velvety finish
Key Ingredients
A potent blend of nourishing oils (like Raspberry Seed Oil), peptides, and antioxidants
Available Shades
An expertly curated collection of 20+ shades, including unique and fashion-forward colors

Differentiation Strategy

Feature a refillable and customizable case to appeal to the environmentally conscious luxury consumer.

Upgrade the formulation to a 'serum-in-a-lipstick' concept, offering tangible skincare benefits like plumping and protection.

Utilize high-end packaging materials, such as weighted metal, and a unique, artistically designed bullet shape to enhance the application experience.

Success Replication

Build on the NARS Powermatte's reputation for intense, long-lasting matte color.

Elevate the concept of a lightweight, comfortable formula by infusing it with high-performance skincare ingredients.

Evolve the sleek, slim design of the reference product into a more luxurious and sustainable refillable system.

    Powermatte Lipstick - lipstick | Product Catalogs