SuperStay Vinyl Ink Liquid Lipstick
by Maybelline
Product Variations
Trend Summary
This product is a perfect embodiment of the 'High-Shine & Luminous Textures' trend, offering a glossy look without sacrificing the longevity of a liquid lipstick.
Key Features
- High-shine vinyl finish
- Long-wearing formula
- Intense color payoff
Featured In
Product Specifications
Differentiation Strategy
Differentiation is primarily achieved through cost-reduction and simplification to appeal to the value-conscious consumer. The packaging is a standard, cost-effective round tube rather than a custom square shape. The formula provides a satin or semi-gloss shine instead of a high-vinyl effect, which is less complex to formulate. The wear time is a respectable 8 hours, not the ambitious 16, and "comfort" ingredients like Vitamin E or Aloe are omitted to lower production costs. This positions the product as a straightforward, affordable entry into the shiny, long-wear trend.
Success Replication
This product retains the core trending concept of a long-wearing liquid lipstick with a non-matte, shiny finish. It focuses on delivering high-impact, saturated color that is largely smudge-resistant, which are key drivers of the liquid lipstick market's growth. The primary goal is to offer the trendy "shiny and long-lasting" combination at a highly accessible price point. By simplifying the formula to its essential long-wear components, it mirrors the primary functional appeal of the reference product.