Gisele TENCEL™ Modal Long PJ Set
by Eberjey
Trend Summary
This set is the quintessential modern classic, blending a timeless silhouette with a luxurious, sustainable fabric. Its comfort and chic appearance make it a perfect example of the 'All-Day Pajama' trend.
Key Features
- Made from TENCEL™ Modal
- Temperature-regulating fabric
- Buttery-soft feel
- Classic menswear-inspired silhouette with contrast piping
Featured In
Product Specifications
Differentiation Strategy
Differentiation is achieved by elevating every aspect of the product for a more opulent, fashion-forward consumer. The material is upgraded to a luxurious silk-modal blend with a subtle ribbed texture. Design is enhanced with high-end details like mother-of-pearl buttons, functional side pockets in the pants, and statement-making detachable feather trim, tapping into the "party pajama" trend. Offering inclusive sizing with petite and tall inseams provides a more customized and premium fit, justifying a higher price point and targeting a customer who sees sleepwear as a form of eveningwear and self-expression.
Success Replication
This strategy builds on the reference product's foundation of using an ultra-soft, premium modal fabric in a classic pajama silhouette. It retains the core promise of unparalleled comfort and an elegant drape that made the original a success. The menswear-inspired button-down style is kept as the recognizable base, ensuring it feels like a familiar, trusted design.