Gisele Printed Long PJ Set
by Eberjey
Trend Summary
By incorporating fashionable prints into its best-selling Gisele set, Eberjey caters to the consumer's desire for self-expression while maintaining its signature comfort and quality.
Key Features
- Made from TENCEL™ Modal
- Classic Gisele fit and feel
- Offered in seasonal, statement-making prints
Featured In
Product Specifications
Differentiation Strategy
This specification elevates the product into a higher luxury tier. The material is upgraded from TENCEL™ Modal to 100% washable Mulberry silk, a premium natural fiber. It introduces a high-fashion, "party pajama" element with detachable feather trim on the cuffs, adding glamour and versatility. Further differentiation is achieved through superior finishings like mother-of-pearl buttons, a more tailored waistband, and exclusive, art-driven prints, justifying a premium price point.
Success Replication
This product leverages the proven appeal of the classic, comfortable two-piece pajama set as a foundation for a more luxurious offering. It retains the core menswear-inspired silhouette that customers find both elegant and easy to wear. The focus on a high-quality, natural fiber that is exceptionally soft against the skin builds on the sensory success of the original.