Washable Silk Set
by Lunya
Trend Summary
Lunya revolutionizes luxury sleepwear by making silk low-maintenance. This product meets the demand for elevated, functional pieces that fit into a modern, busy lifestyle, embodying sustainable luxury.
Key Features
- Machine-washable silk fabric
- Thermoregulating properties
- Modern, minimalist design
Featured In
Product Specifications
Differentiation Strategy
Justifies a premium price point by using a heavier 22-momme silk for a more opulent and substantial feel compared to standard silk sleepwear.
Introduces glamorous, statement-making embellishments like detachable ostrich feather trim, pushing the garment from sleepwear into the realm of evening or celebration-wear.
Elevates the product with superior finishing details, such as genuine mother-of-pearl buttons instead of standard or silk-covered ones.
Creates a highly versatile, multi-functional garment where the detachable feathers allow it to be a classic silk pajama set or a high-fashion party outfit, offering two distinct looks in one.
Success Replication
Uses 100% high-grade Mulberry Silk as its foundation, honoring the core material that defines the luxury of the reference product.
Builds upon the proven success of the relaxed-fit, button-up pajama silhouette.
Maintains the inherent functional benefits of high-quality silk, such as its superior feel and ability to regulate body temperature.