City Flip Flop
by The Row
Product Variations
Trend Summary
This model exemplifies the 'Elevated Thongs & Slides' trend, taking the casual flip-flop and reimagining it with luxurious leather and a pared-back aesthetic for a sophisticated, urban look.
Key Features
- Supple leather construction
- Clean, understated design
- Minimalist silhouette
Featured In
Product Specifications
Differentiation Strategy
Utilizes cost-effective materials like PU leather and EVA soles to achieve an accessible price point.
Prioritizes comfort through a molded, cushioned footbed and padded straps, appealing to a broader consumer base.
Moves away from a high-shine finish to a more casual matte or low-sheen look.
Offers a wider and more seasonal color palette beyond basic neutrals to attract trend-driven shoppers.
Success Replication
Replicates the minimalist, easy-to-wear thong silhouette that is currently trending.
Maintains the modern look of a slight flatform sole.
Keeps the overall aesthetic clean and unembellished, echoing the "quiet luxury" feel at a lower price.
Offers the same versatile slip-on application for everyday use.