Sourcy
Sourcy
New Balance 1906

New Balance 1906

by New Balance

mid-tier
US

Product Variations

Trend Summary

The 1906 bridges the gap between the 'Retro Runner Revival' and 'Gorpcore' with its technical aesthetic and comfortable, performance-based design.

Key Features

  • Fusion of comfort and retro style
  • Technical mesh and metallic overlays
  • Popular for collaborations

Featured In

Hypebeast
Complex
GQ
Vogue

Product Specifications

Upper Materials
Engineered knit or high-quality, dual-layer mesh as the base, with targeted overlays of genuine suede and durable synthetic panels for structure.
Lacing System
A dynamic webbing or "wing" system integrated into the side panels that connects to the laces for enhanced midfoot lockdown.
Heel Counter
Prominent external TPU heel clip with a unique geometric design for stability.
Tongue
Padded, breathable tongue with a molded rubber or leatherette logo tag.
Lining
Soft, moisture-wicking textile lining.
Midsole Compound
Dual-density EVA foam, with a firmer layer for stability and a softer top layer for comfort.
Cushioning Technology
A proprietary gel or encapsulated air pod embedded in the heel, visible from the exterior.
Outsole
Zoned, durable rubber outsole with multi-directional traction patterns and flex grooves.
Arch Support
A lightweight TPU shank in the midfoot for torsional support.

Differentiation Strategy

This product differentiates itself by using a more modern upper material (engineered knit) for a sock-like fit and improved breathability. The brand would heavily market its proprietary cushioning pod and unique lacing system as a distinct technological advantage. Colorways could blend retro inspiration with contemporary palettes to create a unique market identity. It can be positioned as a modern interpretation of the Y2K runner, offering the next evolution in style and comfort.

Success Replication

This specification retains the successful retro-tech running aesthetic and the promise of all-day comfort and support. It replicates the layered look with a modern twist using engineered knit and keeps the "visible tech" element in the heel to attract consumers. The use of mixed materials, including genuine suede, maintains a premium feel similar to the reference product.

    New Balance 1906 - Sneaker | Product Catalogs