Salomon Speedcross
by Salomon
Product Variations
Trend Summary
The Speedcross exemplifies the 'Gorpcore' trend with its unapologetically functional design that has been embraced by the fashion world for its unique, utilitarian aesthetic.
Key Features
- Aggressive lug pattern for grip
- Performance-oriented design
- Distinctive, rugged silhouette
Featured In
Product Specifications
Differentiation Strategy
This product differentiates itself by targeting the casual, style-conscious consumer rather than the performance athlete. It replaces specialized, expensive technologies like Quicklace™ and Contagrip® with cost-effective, standard alternatives like traditional laces and basic EVA foam. The marketing focus would be on versatility for urban exploration and everyday style, rather than extreme trail conditions. Colorways would be aligned with streetwear trends instead of typical outdoor palettes.
Success Replication
The strategy is to replicate the trendy, aggressive aesthetic of the reference product at an accessible price. This is achieved by retaining the overall trail-runner silhouette and a visually prominent, lugged outsole. The design maintains a sense of ruggedness and outdoor capability, which is key to the reference product's success. A similar stack height and 10mm drop are used to mimic the distinctive profile and forward-leaning stance.