Cecilie Bahnsen x ASICS Gel-Quantum 360 VIII
by ASICS
Trend Summary
A perfect representation of 'The Rise of Hybrid Footwear,' this sneaker merges the technical, 'Gorpcore' world of ASICS with the high-fashion, couture sensibility of Cecilie Bahnsen.
Key Features
- Collaboration model
- Fuses rugged performance with feminine details
- Subtle embellishments on a technical base
Featured In
Product Specifications
Differentiation Strategy
Elevates the material palette significantly by using genuine suede, nubuck, and patent leather instead of mesh and synthetics, targeting a luxury consumer.
Replaces the fabric appliqués with intricate, direct embroidery, showcasing a higher level of craftsmanship and creating a more integrated, artisanal look.
Offers an enhanced luxury experience with features like a full leather lining, waxed laces, and a custom translucent outsole.
Positions the product firmly in the luxury fashion space, differentiating it from a sneaker collaboration and presenting it as a designer-first item.
Success Replication
Preserves the exact high-end cushioning technology (FF BLAST™ PLUS ECO and Scutoid GEL™), delivering the same celebrated comfort and performance.
Maintains the unique silhouette, including the asymmetrical lacing and the optional Mary Jane strap, which are signature details of the collaboration.
The core concept of applying couture-level, feminine details to a technical sneaker is elevated through the use of even more luxurious materials and techniques.
The co-branding strategy can be replicated by partnering with a known artisan or designer to emphasize the product's exclusivity.