Sourcy
Sourcy
Romy Tote

Romy Tote

by Tory Burch

mid-tier
US

Product Variations

Trend Summary

This tote's relaxed shape and soft construction align with the 'Soft & Slouchy' trend, while its refined details and quality materials also place it in the 'Elevated Carryall' category.

Key Features

  • Relaxed silhouette
  • Belted detail
  • Soft construction

Featured In

Who What Wear
Vogue
Harper's BAZAAR
InStyle

Product Specifications

Primary Material
Genuine Split Leather with a pebbled finish
Lining Material
Cotton-blend twill
Hardware Material
Plated Zinc Alloy in a brushed gold finish
Height
11.6 in / 29.5 cm
Width
12.5 in / 32 cm
Depth
6.7 in / 17 cm
Strap Drop
12 in / 30.5 cm
Overall Shape
Structured rectangular body with pleated sides
Base
Reinforced flat base with protective metal feet
Closure
Open top with magnetic snap; functional adjustable side-cinching belt with collar stud
Straps/Handles
Dual flat shoulder straps
Exterior Details
Wide side pleats, functional wraparound belt for cinching, custom logo stud
Interior Features
Padded laptop sleeve (fits up to 14"), one zip pocket, two slip pockets, key leash
Functionality
Designed for work and daily use, fits a standard laptop and accessories

Differentiation Strategy

Differentiation is achieved by enhancing functionality and offering a distinct brand identity. The interior is upgraded with a padded laptop sleeve, additional organizational pockets, and a key leash, positioning it as a superior work bag. The addition of protective metal feet on the base signals enhanced durability and attention to detail. Branding is established through custom-designed hardware for the cinching stud, creating a unique signature look. The product could also be offered in two-tone color combinations to distinguish it visually from the solid-colored reference model.

Success Replication

This specification aims to capture the reference product's successful balance of elegance and practicality for the professional consumer. It retains the signature cinched silhouette with functional wide pleats, which is a key design element. The use of genuine leather maintains a perception of quality and durability, similar to the original. The generous size, capable of fitting a laptop, and the secure magnetic closure are preserved to ensure it meets the demands of a work and everyday bag. The overall aesthetic remains one of understated, minimalist chic.