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Product CatalogsBraArchitectural MinimalismForm Seamless V-Neck Wireless Bra
Form Seamless V-Neck Wireless Bra

Form Seamless V-Neck Wireless Bra

by ThirdLove

mid-tier
US

Product Variations

Trend Summary

This product directly speaks to both The Comfort-First Cloud Bra and Sustainable & Conscious Comfort with its seamless, wireless design and use of recycled materials.

Key Features

  • Seamless construction
  • Wireless design
  • V-neck silhouette
  • Made with recycled materials

Featured In

Who What Wear (US)
The Zoe Report (US)
Vogue (International)
Harper's Bazaar (International)

Product Specifications

Style
Wireless Bra
Neckline
V-Neck
Body Construction
Seamless ribbed knit construction
Cups
Fixed, lightly molded foam cups for shaping
Underband
Wide, elasticated seamless underbust band
Straps
Fully adjustable and convertible (can be crossed for a racerback style)
Closure
Hook-and-eye back closure
Labeling
Tagless, heat-transfer label
Body Fabric
Nylon/Spandex blend
Fabric Properties
4-way stretch, textured ribbed finish, moisture-wicking
Support Level
Light to medium support
Coverage
Moderate
Sizing
Extended sizing from XS to 3X
Care Instructions
Hand wash cold or machine wash on a delicate cycle in a lingerie bag. Lay flat to dry.

Differentiation Strategy

Differentiation is achieved through aesthetic and functional enhancements. The body fabric is updated to a trendy ribbed knit, adding textural interest and a modern look that can appeal to a fashion-conscious consumer. The key functional upgrade is the inclusion of convertible straps, which adds versatility and allows the bra to be worn under different clothing styles, like racerback tops. This positions the product as a stylish and adaptable evolution of the basic seamless bra.

Success Replication

This design keeps the successful formula of a seamless, wire-free V-neck bra with shaping capabilities. It maintains the use of a high-quality Nylon/Spandex blend, a supportive wide underband, and a traditional hook-and-eye closure for an adjustable fit. These elements ensure the product delivers the same promise of invisible comfort and reliable, light-to-medium support as the reference product.