Core Microfiber T-Shirt Bra
by Savage X Fenty
Product Variations
Trend Summary
This bra aligns with the Expressive Color Palette trend by being offered in a wide array of bold and vibrant hues beyond the basics.
Key Features
- Microfiber fabric
- T-shirt bra silhouette
- Available in bold and vibrant colors
Featured In
Product Specifications
Differentiation Strategy
To target the value-oriented segment, this bra simplifies the design by removing the trend-driven details of the Savage X Fenty bra, such as the caged back, logo straps, and rose gold hardware. The material composition is a more standard nylon-spandex blend, and the color palette is limited to core neutral shades. The hardware is a cost-effective plastic, and the care instructions allow for easier machine washing. This approach focuses on providing a functional, comfortable, and affordable alternative.
Success Replication
This specification retains the core functionality of a t-shirt bra, providing a smooth silhouette under clothing, which is a key appeal of the original product. It focuses on the essential features of comfort and support by using a soft, breathable fabric and including an underwire. The lightly padded, molded cups offer a natural shape, a feature that makes t-shirt bras a wardrobe staple. The goal is to deliver a reliable and comfortable everyday bra that customers can depend on.