Cotton Jersey Underwire Bra
by SKIMS
Product Variations
Trend Summary
Embodies Architectural Minimalism with its clean lines and modern take on a classic underwire shape, while also touching on Expressive Color Palette with its seasonal color drops.
Key Features
- Clean lines
- Modern underwire construction
- Cotton jersey fabric
- Seasonal color drops
Featured In
Product Specifications
Differentiation Strategy
This product differentiates itself by targeting the budget-conscious consumer through cost-effective material choices, such as a cotton-polyester blend and standard mesh lining. Production is streamlined by offering a more limited range of core colors and common sizes, reducing manufacturing and inventory complexity. The marketing focus would be on value, essential comfort, and durability for everyday use, rather than on trendiness or brand prestige.
Success Replication
The strategy retains the most crucial elements that drive the reference product's success: the comfortable T-shirt bra style, the essential support of an underwire, and the use of a soft, breathable cotton-blend fabric for everyday wear. It focuses on providing a reliable and comfortable fit with a natural shape, which are core consumer demands in this category. The product mirrors the fundamental function and feel of a dependable daily-use bra.