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Product CatalogsBraThe Comfort-First Cloud BraForm Seamless V-Neck Wireless Bra
Form Seamless V-Neck Wireless Bra

Form Seamless V-Neck Wireless Bra

by ThirdLove

value-oriented
US

Product Variations

Trend Summary

This product directly speaks to both The Comfort-First Cloud Bra and Sustainable & Conscious Comfort with its seamless, wireless design and use of recycled materials.

Key Features

  • Seamless construction
  • Wireless design
  • V-neck silhouette
  • Made with recycled materials

Featured In

Who What Wear (US)
The Zoe Report (US)
Vogue (International)
Harper's Bazaar (International)

Product Specifications

Style
Wireless Pullover Bralette
Neckline
V-Neck
Body Construction
Standard seamless knit
Cups
Removable lightweight foam pads
Underband
Knit-in, ribbed underbust band
Straps
Adjustable shoulder straps
Closure
Pullover style (no closure)
Labeling
Tagless, printed label
Body Fabric
Polyester/Spandex blend
Fabric Properties
4-way stretch, smooth finish
Support Level
Light support
Coverage
Moderate
Sizing
Standardized S, M, L, XL sizing
Care Instructions
Machine wash cold in a mesh bag, remove pads before washing. Lay flat to dry.

Differentiation Strategy

To achieve a value-oriented price point, this product is simplified. It uses a more cost-effective polyester/spandex fabric blend and features a pullover design, which eliminates the cost associated with hook-and-eye hardware and application. Offering removable pads instead of fixed ones provides customer options while also streamlining the manufacturing process. The sizing is simplified to a standard S-XL range, appealing to a broad market seeking easy-to-choose comfort basics.

Success Replication

This specification retains the core elements that drive the reference product's success: a comfortable, wire-free experience, a seamless construction for a smooth look under clothes, and a versatile V-neckline. It focuses on providing light, everyday support suitable for lounging and casual wear. The use of foam pads for shaping, albeit removable, also mirrors a key functional aspect of the original.

    Form Seamless V-Neck Wireless Bra - Bra | Product Catalogs