Cable Classics Bracelet
by David Yurman
Trend Summary
A prime example of the Harmonious Mixed Metals trend, showcasing the brand's signature blend of sterling silver and gold in its iconic Cable design.
Key Features
- Signature Cable motif
- Often features mixed metals
- Gemstone end caps
Featured In
Product Specifications
Differentiation Strategy
Elevates the product by using solid 18k gold for the entire construction, moving it into a higher tier of luxury beyond the silver-primary reference product.
Emphasizes superior and visible craftsmanship, such as a hand-woven cable and a unique, engineered clasp, to justify a premium price point.
Offers a more exclusive and substantial feel with a wider profile and higher diamond carat weight, appealing to high-end luxury consumers seeking a statement piece that is a clear upgrade.
Success Replication
Builds upon the foundational DNA of the cable/helix motif, a proven and timeless design element.
Retains the concept of embellished end caps or stations as a focal point, but elevates them with higher-grade diamonds and craftsmanship.
Taps into the same customer desire for a substantial, sculptural wrist-wear piece that acts as both jewelry and a work of art.