The Eternal Car Coat
by Fear of God
Trend Summary
A modern interpretation of a classic, its relaxed fit and longer length align with the move towards more comfortable tailoring and the Maxi Hemlines trend.
Key Features
- Relaxed fit
- Minimalist design
- Luxury fabrication
Featured In
Product Specifications
Differentiation Strategy
This specification differentiates itself by elevating the concept of quiet luxury. Instead of a lined twill, it features a double-faced wool-cashmere fabric, which is luxurious both inside and out and requires highly skilled hand-finishing, justifying its premium positioning. The design is even more minimalist, with refined welt pockets and no external branding on the sleeve, appealing to a consumer who values fabric and cut above all else. A wider belt is proposed to create a more dramatic, fashion-forward silhouette.
Success Replication
This product aims to replicate the reference item's success by focusing on an uncompromising commitment to luxury materials and craftsmanship. It retains the minimalist and modern 'enveloping' silhouette, dropped shoulders, and concealed closure. The success is built on the idea of a timeless investment piece, which is achieved through superior fabric (a wool-cashmere blend) and expert Italian construction.