The Stella Coat
by Apparis
Trend Summary
A bold and colorful faux fur coat that perfectly captures the fun and glamour of the Faux Fur Fantasy trend.
Key Features
- Bold color options
- Plush faux fur
- PETA-certified vegan
Featured In
Product Specifications
Differentiation Strategy
Differentiates significantly through material, using a premium faux shearling to offer a different texture and a nod to the enduring shearling trend.
Adopts a dramatic, floor-grazing maxi length for a high-fashion, powerful silhouette that commands attention.
Elevates the details with luxury finishings, such as a premium cupro lining in the sleeves for a silky feel, faux leather pocket trim, and a custom-designed toggle closure.
The oversized fit is pushed further for a more avant-garde and fashion-forward look, targeting a customer seeking a true statement piece.
Success Replication
Builds on the success of a statement-making, heavyweight winter coat that feels luxurious and indulgent.
Leverages the cruelty-free luxury trend by using an exceptionally high-quality, innovative vegan material.
Retains a clean, powerful silhouette where the material and cut are the main focus, appealing to a high-fashion aesthetic.
Employs exaggerated proportions, like the wide lapels, which was a successful element of the reference product.