Spring/Summer 2026 Collection Dresses
by Ulla Johnson
Product Variations
Trend Summary
This collection is the epitome of the Romantic & Ethereal trend, using flowing fabrics and artisanal details like crochet and feathers to create dreamy, bohemian-inspired pieces with a touch of dramatic embellishment.
Key Features
- Floating prairie silhouettes
- Crochet knit details
- Feather and fringe embellishments
- Ethereal fabrics (silk, chiffon)
Featured In
Product Specifications
Differentiation Strategy
This product differentiates by prioritizing accessibility and ease of care for the value-conscious consumer. It uses cost-effective and washable materials like cotton voile or viscose instead of silk. The complex, multi-hued artistic prints are simplified into more commercial digital prints with fewer colors. All artisanal embellishments like feathers and beading are removed to reduce cost and complexity, focusing solely on the print and silhouette. The fit is simplified with an elasticated waist for broader appeal.
Success Replication
The success of the reference product is captured by retaining its most visually recognizable elements. This includes the flowing, multi-tiered maxi silhouette which offers an easy and flattering fit. It also leverages a vibrant, abstract print inspired by the original's painterly aesthetic, providing a strong visual connection to the trend. The design maintains the bohemian and feminine feel that is central to Ulla Johnson's brand identity.