"Danette" Emerald Cut Diamond Ring
by Gabriel & Co.
Product Variations
Trend Summary
Exemplifies the 'Bold Gold & Bezel Settings' trend with its significant metal presence and secure, minimalist setting.
Key Features
- Emerald-cut diamond
- Full bezel setting
- Wide/chunky band
Featured In
Product Specifications
Differentiation Strategy
Differentiation is achieved by simplifying the design to a classic solitaire, removing the hidden halo and side stones to reduce complexity and cost. The use of 10K gold and offering a lab-grown diamond or moissanite as the center stone provides a clear value proposition. This strategy targets a customer who desires the trendy emerald shape and a timeless design without the higher price point of natural diamonds and more intricate settings.
Success Replication
This design retains the trendy and flattering elongated emerald-cut shape which is currently soaring in popularity. It focuses on the minimalist aesthetic that appeals to modern consumers by removing the halo and side stones. The success of the original's elegant silhouette is replicated in a more accessible, classic solitaire form.