Croissant Dôme Ring

This product differentiates itself primarily through its materials and construction to achieve a lower price. It uses a brass base with standard gold plating instead of sterling silver and thick vermeil, and a hollow-cast design reduces material costs and weight. This positions the product as a fashion-forward, trendy item for consumers who want to participate in the trend without a significant financial commitment. Brands could further differentiate by offering a wider array of plated finishes, such as rose gold or silver.

The strategy is to capture the visual essence of the trendy croissant-inspired ring at a more accessible price point. This is achieved by retaining the chunky, twisted, and dome-like silhouette that makes the original so recognizable. The product still offers the bold, sculptural look that is currently in fashion. By focusing on the overall shape and yellow gold color, the design taps into the same "French girl" aesthetic.