Hand Sanitizer Spray
by The Honest Company
Trend Summary
A prime example of a product that meets the demand for natural, clean formulas combined with a pleasant sensory experience.
Key Features
- Plant-based ingredients
- Hypoallergenic
- Spray format
- Natural scents
Featured In
Product Specifications
Differentiation Strategy
Achieves differentiation through cost-effectiveness and simplicity.
Streamlines the formulation to essential ingredients, removing multiple botanical extracts.
Avoids costly certifications such as 'EWG Verified' or 'Dermatologist-tested'.
Utilizes standard, functional packaging and offers larger, economical sizes to appeal to budget-conscious consumers.
Success Replication
Retains the convenient and effective liquid spray format.
Keeps the 62% ethyl alcohol concentration to ensure it kills 99.9% of germs.
Includes glycerin and aloe to prevent skin from feeling stripped of moisture.
Maintains the portable 2 fl oz size as a primary option for convenience.